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2025 Performing Arts Market in Seoul

Celebrating its 21st edition (20th anniversary) in 2025, the Performing Arts Market in Seoul (PAMS) is one of Asia's leading international performing arts platforms.
It is held every October to promote the sustainable circulation of Korean performing arts both domestically and internationally.
For this year's 20th anniversary, PAMS aims to revitalize Korea’s performing arts market by showcasing a wide range of outstanding Korean performing arts,
actively collaborating with major performing arts events and organizations around the world, and conducting a nationwide integrated promotion campaign for the performing arts.
As a platform driving domestic and international circulation, PAMS will play a leading role in building a sustainable ecosystem
where global performing arts professionals and organizations can discover new opportunities for cooperation and circulation and achieve more meaningful outcomes.

동영상 준비 중입니다.
OVERVIEW Overview of the 2025 PAMS
  • Dates October 14 (Tue) – October 18 (Sat), 2025 (5 days)
  • Venues National Theater of Korea, Seoul Namsan Gugakdang, ARKO Arts Theater & Daehakro Arts Theater, SFAC Theater QUAD, TINC, Arts Theater at the Korea National University of Arts (Seokgwan-dong Campus)
  • Co-hosted by Korea Arts Management Service & National Theater of Korea
  • Organized by Korea Arts Management Service
  • Sponsored by Ministry of Culture, Sports and Tourism & Arts Council Korea
2025 Reaflet DOWN (Coming soon)
2025 PAMS Programs
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Programs Venue Description
Performance PAMS Choice(Showcase) National Theater of Korea, Seoul Namsan Gugakdang, and other venues around Seoul

Showcase performances curated by the PAMS 2025, presented for performing arts professionals.

PAMS Choice(Full-Length)

Full-length performances highlighted by the PAMS 2025, open to both performing arts professionals and general public.

Cooperative Program PAMS Link Nationwide Collaborative performances introduced in partnership with organizations in the performing arts sector.
Pitch Sessions PAMS Pitching National Theater of Korea

Project presentations designed to discover potential partners both in Korea and abroad. 

Conference PAMS Salon Knowledge-sharing sessions offering insights into the performing arts sectors in Korea and around the world.
Exhibition PAMS Booth Exhibition booths for promotion and networking by performing arts  organizations from Korea and around the world.
Networking PAMS Speed-Dating Focused one-on-one business meetings between international and Korean performing arts professionals.
PAMS Night Various locations around Seoul An official networking event for PAMS 2025 participants to connect and exchange ideas.
2025 PAMS Team Performing Arts Planning Team, Performing Arts Division at Korea Arts Management Service
President
Jangho Kim
Director
Sawoong Hong
Team Lead
Yena Kang
Assistant Manager
Sooa Kim
Assistant Manager
Ayoung Kim
Project Manager
Joung-A Lee